Reps East | Executive Leadership & Market Execution Team

Executive Leadership

& Market Execution

Reps East operates as a market execution platform—owning channel development, specification engagement, and strategic account performance for architectural product manufacturers.

schedule a 30-minute strategy call

STRATEGIC COVERAGE

leadership team

Drives account development and channel performance across competitive product markets, focusing on long-term customer relationships and sustained product adoption.
Supports dealer engagement and market expansion across aligned channels

KEN YUNKER — EXECUTIVE LEADERSHIP

Ken Yunker operates at Director and VP levels, owning revenue, strategic accounts, and market execution across architectural and product-driven manufacturing businesses.

He founded Reps East as a market execution platform focused on building, activating, and scaling dealer networks, specification channels, and strategic accounts.

His leadership is centered on execution—aligning market strategy with field-level activation to drive measurable revenue performance.

BARRY MILLER — FIELD EXECUTION

Leads channel execution across dealer and specification-driven markets, aligning product positioning with real-world showroom, contractor, and project environments.

Brings direct insight into how products move through dealer networks and how specification decisions translate into adoption.

MARC WEISS — ACCOUNT DEVELOPMENT

Drives account development and channel performance across competitive product markets, focusing on long-term customer relationships and sustained product adoption.

Supports dealer engagement and market expansion across aligned channels

VINOD SIWLAL (AVI)— SPECIFICATION & PROJECT EXECUTION

Leads architectural specification and project alignment across design-driven markets, working directly with architects, developers, and project stakeholders.

Ensures product integration aligns with design intent and project requirements.

operations team

DIANNA YUNKER — OPERATIONS & FINANCIAL CONTROL

Leads financial operations and internal systems, ensuring accuracy, consistency, and alignment between financial performance and execution.

NOELLE BOWEN — DATA, CRM & BRAND CONTENT

Supports CRM systems, data management, and reporting to improve visibility into channel and account performance.

NATASHA SLAWINSKI — OPERATIONS SUPPORT

Supports internal systems, process coordination, and operational structure to maintain execution consistency.

MARKET VALIDATION

Mark Weiss

Mark Weiss – Sales Representative

Mark Weiss – Account Development, Reps East (PA)

“I’ve worked with Ken for over 15 years as a peer. His insight, depth of knowledge and follow through excellent. He is a trustworthy business team player.”

Mike Duriga

Mike Duriga, General Manager, StoneDeks-(OH-Manufacturer)

Mike Duriga – General Manager, StoneDeks-(Manufacturer Principal – OH)

“Fantastic! Thanks for staying with this project and working through the issues with the contractor. Nicely done, and a great order!”

“Fantastic! Thanks for staying with this project and working through the issues with the contractor. Nicely done!”

Doug Skidmore

Doug Skidmore – President and CPO at Hobie Cat Company II

Doug Skidmore – Retired/President and CPO, Hobie Cat Company II, (Manufacturer Principal – CA)

“Ken Yunker is a dedicated and very effective Independent Sales Representative… I highly endorse Ken’s skills as a salesperson and his ability to make a difference in a company’s sales efforts in his region.”

“Ken Yunker is a dedicated and very effective… I highly endorse Ken’s skills…and his ability to make a difference in a company’s sales efforts in his region.”

Ingrid Niehaus

Ingrid Niehaus – PR-LOWA, GSI Outdoors

Ingrid Niehaus – PR, LOWA & GSI Outdoors (Business Team Associate – CA)

“I’ve known and worked with Ken Yunker over a period of 15 years or so… To say that he was always responsive would be an understatement… he paid attention to the overall picture while also making sure that all the details were taken care of. A unique concept…”

INDUSTRY ALIGNMENT & STANDARDS

Reps East is an allied organization of the American Institute of Architects

IUCAB