leadership
Executive Leadership & Market Execution
Reps East operates as a commercial execution platform led by embedded leadership across strategy, field execution, and operations—focused on driving revenue growth for architectural and design-driven product manufacturers.
STRATEGIC COVERAGE
EXECUTIVE leadershiP& COMMERCIAL OWNERSHIP
KEN YUNKER — EXECUTIVE LEADERSHIP
Ken Yunker is a Strategic Sales Executive with 30+ years of experience leading market execution, channel development, and revenue growth across architectural, building materials, and premium consumer product categories.
He founded Reps East to operate as a commercial execution platform focused on helping manufacturers build, activate, and scale dealer networks, specification channels, and strategic accounts.
His background includes early-stage manufacturing and OEM product development, along with enterprise-level market engagement across nationally recognized brands such as 3M, Hobie Cat, and Ross Reels.
Ken’s experience spans business consulting through the SBA Small Business Development Center, where he focused on market analysis, channel strategy, and commercial performance systems.
His leadership approach is centered on ownership of execution—aligning market strategy with field-level activation to drive measurable revenue outcomes for manufacturers.
BARRY MILLER — FIELD EXECUTION LEADERSHIP
Barry Miller brings over 30 years of experience across kitchen, bath, and construction markets, with deep exposure to residential, commercial, multi-family, healthcare, and hospitality project environments.
His background includes showroom leadership and management, providing direct insight into how dealer networks operate, how specification decisions are made, and how product positioning translates into project-level adoption.
At Reps East, Barry leads channel execution across dealer and design-driven markets, supporting manufacturers in aligning product strategy with real-world specification and distribution pathways.
His experience across both manufacturer and showroom environments allows him to bridge product positioning with end-user and trade requirements, ensuring strong alignment between brand intent and market adoption.
MARC WEISS — FIELD EXECUTION LEADERSHIP
Marc Weiss brings more than 30 years of experience in business-to-business sales, brand development, and product commercialization across outdoor recreation and lifestyle product categories.
His background includes extensive engagement with dealer networks, retail channels, and account-level development within competitive product markets.
Marc’s expertise centers on understanding how products perform within specific market environments and how customer relationships influence long-term brand adoption.
He is known for his disciplined approach to account development, strong communication practices, and focus on sustaining long-term commercial relationships that support product growth in the field. does.
VINOD SIWLAL (AVI) — ARCHITECTURAL SPECIFICATION & PROJECT DEVELOPMENTEXECUTION LEADERSHIP
Avi Siwlal brings over a decade of experience in the building materials and architectural products sector, working directly with architects, developers, and design teams across specification-driven projects.
His expertise spans project coordination, specification alignment, and product integration within architectural and design-build environments.
With a background in business strategy and project management, Avi supports manufacturers in translating product capabilities into specification-ready solutions for complex building projects.
His strength lies in coordinating across design stakeholders and aligning product positioning with architectural intent and project requirements.
COMMERCIAL OPERATIONS & INFRASTRUCTURE
DIANNA YUNKER — COMMERCIAL OPERATIONS & FINANCIAL CONTROL
Dianna Yunker leads financial operations and administrative systems at Reps East, ensuring accuracy, consistency, and operational control across the organization.
With over 30 years of accounting and business operations experience, she oversees financial management, reporting, and internal systems that support commercial execution.
Her role extends into day-to-day operational oversight, ensuring alignment between financial performance, administrative structure, and business execution processes.
Dianna serves as a core operational anchor within the organization, maintaining the systems that enable scalable market execution and organizational stability.
NOELLE BOWEN — DATA, CRM, COMMERCIAL INSIGHTS & BRAND CONTENT
Noelle Bowen supports Reps East through data management, CRM systems, and commercial insight development that informs execution strategy across the organization.
She plays a key role in maintaining structured data integrity, supporting sales operations, and enhancing visibility into channel and account performance.
Her work includes CRM optimization, reporting support, and digital content coordination that strengthens internal communication and external brand presence.
In addition, she contributes visual documentation and brand storytelling that supports how Reps East communicates its market presence and organizational identity.
NATASHA SLAWINSKI — SYSTEMS, OPERATIONS & STRATEGIC SUPPORT
Natasha Slawinski provides operational, administrative, and systems-level support across Reps East, with experience spanning process development, internal coordination, and organizational efficiency.
Her work focuses on improving operational workflows, supporting business systems, and enhancing execution consistency across administrative and commercial functions.
She contributes to recruiting coordination, process refinement, and operational structure development that supports scalable business performance.
Natasha functions as a strategic support resource within the organization, helping maintain clarity, structure, and operational continuity across evolving business needs.
Drive Sales | Shape Spaces
Join Reps East
We’re looking for independent B2B sales reps ready to make an impact on the East Coast. Bring your relationship-building skills, passion for Modern & Contemporary Architecture, and proven sales experience in:
• Architecture & Design
• Kitchen & Bath
• Outdoor Living & Shade Solutions
Grow your career | Expand your network | Make every connection count
MARKET VALIDATION
INDUSTRY ALIGNMENT & STANDARDS
Reps East is an allied organization of the American Institute of Architects
“IUCAB is the Worldwide Alliance of National Associations of manufacturers’ representatives, brokers, as well as independent sales companies.”
“IUCAB is the Worldwide Alliance of National Associations of manufacturers’ representatives, brokers, as well as independent sales companies.”
“IUCAB is the Worldwide Alliance of National Associations of manufacturers’ representatives, brokers, as well as independent sales companies.”
